Where YSKAIPE is going, how we get there, and what it's worth when we do. For the twelve people building it.
The plan in one sentence: win North Carolina, repeat the playbook in 10–15 great American metros, and become the company someone has to buy. Underwritten exit: $60–150 million. The upside runs past $400 million — earned, not assumed.
Short enough to know by heart. The gray lines are delivery cues — everything else is the speech.
Americans spend over $600 billion a year on their homes. And the industry that connects homeowners to tradespeople is broken. Nobody knows what a fair price is. Contractors pay for leads that five competitors also bought. Nobody protects the money.
Here's the fact this whole company is built on. Angi did a billion dollars in revenue last year. The stock market values the entire company at less than $300 million. The market is telling us their model is dead. That's not a wall in front of us — that's a door.
YSKAIPE is the opposite of Angi, on purpose. Every lead sold once — broadcast to the whole trade, owned by the first Pro to buy it, never shared. Money held in escrow on every everyday job. And a public answer to "what should this cost?" — the Fair Rate Index. Trust is the product.
Engine one, the QoD network: everyday jobs, instantly priced and escrowed — we keep 15% when the work completes. A $400 room paint pays us $60. Engine two, the Pro network: big trade work sold as an exclusive lead — a $30,000 roof costs the winning roofer about $300, roughly 1%, and he keeps every dollar he quotes. High take on small jobs, tiny take on big ones. Both sides call it fair, and because the big jobs carry most of the dollars, it blends to about four cents of every dollar that flows through us.
Step one: win Lake Norman and Charlotte. Step two: win the Carolinas. Step three: take the same playbook into ten to fifteen of America's best metros — deep in each one, thin nowhere.
We do it with twelve people, and every one of us is rewarded through the growth and paid at the exit. We're not chasing Angi. We're replacing the reason Angi got to exist.
Where we are today: live since April 2026, all eight trades covered, first real founding contractors on board, escrow and dispatch working end to end. We are at the start of Phase 1 — and everything below depends on winning it.
Real contractors, real jobs, real repeat customers. Make the machine undeniable in one place — QoD volume humming and Pros buying leads without being asked twice.
Raleigh-Durham, the Triad, Charleston, Greenville. Same playbook, next door.
Nashville, Atlanta, Tampa, Austin, Phoenix, Denver and peers. Deep in each, thin nowhere.
Marketplaces sell for a multiple of their revenue. The multiple depends on the model — and we run two models under one roof. Here's how the market has graded them, and what we actually underwrite.
~$1B in trailing revenue, valued around $250M (mid-2026). A public, tested price: the market pays a quarter for every dollar of shared-lead revenue.
Est. $300–400M revenue, last marked at $3.2B — but that's a 2021 private round, never tested by an actual sale. Directionally real, not a price we count on.
Where our two engines sit — and what we underwrite: QoD revenue is the right-hand column, pure transaction take earned on completion. Our lead revenue is technically a lead business, but exclusive, demand-sourced, and ~1% of the job — the left column's category without the thing the market punishes. For our own math we underwrite 3–5× — the unglamorous middle of marketplace M&A — and treat trust-model multiples as upside we have to earn with QoD share.
We dominate one region with proven payment rails, an exclusive-lead engine Pros trust, and the FRI dataset. A home-services roll-up, retailer, or insurer buys the machine before it scales.
Underwritten: ~$100M in jobs through the platform → ~$4M revenue at a blended ~4% take (15% of QoD volume, ~1% lead fees on Pro-grade volume, which carries most of the dollars) → sold at 3–5× revenue. Upside: strategic buyers pay premiums for proprietary pricing data and working payment rails — that's how this clears $25M, not the base math.
The playbook works in 10–15 metros — call it $40–60M in jobs per mature market, a low single-digit share of what each metro spends — and we're taking customers from Angi and Thumbtack in every one of them. Buyers: big-box home improvement, insurers, proptech, or growth equity.
Underwritten: ~$500–750M in jobs per year → ~$20–30M revenue at the ~4% blend → sold at 3–5× revenue. Upside: if QoD share pushes the blend toward 5% and a buyer pays trust-model multiples (6–8×), this same footprint supports $250–400M. That's real — and it's the number we earn, not the number we spend.
FRI becomes a household reference and YSKAIPE is the booking rail behind it. This is Thumbtack's territory — reached with a fraction of the headcount.
Underwritten: ~$2B in jobs per year → ~$80M revenue → sold at 4–6× revenue. Anything past that requires public-market trust multiples and a QoD-heavy mix — possible, unprovable from here, and not in any plan we make decisions on.
Two ways every person on this team gets paid — during the climb, and at the top.
Revenue share and milestone bonuses tied to the gates above — market launches, job-volume targets, contractor cohorts. Nobody waits five years to feel the upside.
Every member of the core twelve participates in any exit — acquisition, buyout, or IPO — through a defined pool scaled to tenure and contribution. At the base case, that's life-changing money split twelve ways instead of twelve thousand.
The exact instruments get papered with an attorney before Phase 2. This page is the promise in plain language; the paperwork makes it real in both directions.
The market size and Angi's collapse are public, tested facts, not projections. The one caveat we keep visible: Thumbtack's 8× is a 2021 private mark, not a sale price — which is exactly why we underwrite at 3–5× and treat anything above it as earned.
Tier 1 exits happen regularly for regional platforms with proven rails and proprietary data. It doesn't require beating anyone nationally.
Everything above Tier 1 depends on one thing: winning Phase 1. Enough jobs, enough contractors, enough repeat homeowners in one geography. That's the whole game right now.
The ~4% blended take is an assumption, not a law. It depends on the QoD/Pro mix and lead pricing holding at ~1% of job value as volume grows — both are levers we control, and both get tested in Phase 1.
These numbers are the reward for solving the problem that kills most marketplaces — getting both sides to show up at the same time. The plan is credible. It is not automatic.
Twelve people. Eight trades. One state, then the country's best markets. Every name in this room shares in the moment it changes hands.